How to Launch an Online Course to Maximize Sales

• 00:00 🚀 Reasons why most product launches fail

  • Setting high expectations leads to disappointment
  • Importance of understanding why product launches fail
  • Key factors that can make or break a product launch

• 02:17 💡 Giving a reason to buy in product launches

  • Creating urgency in product launches
  • Different ways to drive sales through urgency
  • Examples of effective urgency strategies in launches

• 12:16 🔑 Having a clear promise of transformation is crucial

  • Clear communication of the transformation offered by the product
  • Importance of understanding the customer's desired outcome
  • Crafting a concise transformation statement for effective marketing
  • Failing to communicate how the product will transform customers leads to launch failures.

• 20:08 💌 Importance of sending frequent emails during a product launch

  • Sending more emails leads to more sales.
  • Inboxes are crowded, and multiple emails help stay top of mind.
  • Different types of emails cater to different types of buyers.

• 32:28 💭 Building a product without assessing demand

  • Creating a product without ensuring market demand leads to launch failures.
  • Surveying the audience and aligning product creation with audience needs is crucial.
  • Curating an audience before building a product increases chances of successful launches.

Source:

https://www.youtube.com/watch?v=s70ToozGWkc&list=PLyVgVZd7jUlrAwzxca3m8pzo6Z3Y1KejV&index=259