How B2B Coaches and Consultants Write Great Blog Posts

Introduction and Research

• Importance of a Repeatable Process: Consistent methods lead to high rankings and traffic.
• How these Strategies were Developed: testing, insights from Google guidelines and patents, and over a decade of SEO experience.

Topic Selection

• Choose the Right Topic: Focus on niche relevance, search volume, and low competition using tools like WordStream's keyword research tool.

• Articles should be related to the value propostiion of the solutions that you or your affiliate partners offer.

• Your goal is for your potential customers to find your article.  (Write for tomorrow).

• You have to write about what my niche audience is searching for!

Keyword and Search Intent

• Focus on one target keyword per post, termed as the "parent keyword."
• Validate the keyword with research, using tools like Ahrefs for keyword difficulty and search volume.
• Understand and address search intent: transactional (e.g., product reviews, comparison posts) or informational (e.g., how-to guides).
• Analyze Top Articles: Match the format and structure preferred by Google.

• Prioritize writing for humans by creating engaging, helpful, and well-structured content.

SEO Tools and Optimization

• Employ SEO tools like Rank Math and Surfer SEO to optimize posts.
• Use plugins for tables of contents to improve navigation.
• Optimize on-page SEO by placing target keywords in titles, intros, headings, and throughout the content.

Crafting Titles

• Effective Titles: Incorporate keywords, dates, numbers, or clickbait elements.

Structured Writing Approach

• Use a data-driven, scientific method rather than creative writing.
• Treat blog posts as mediators between search queries and desired outcomes.
• Content Creation: Follow the detailed outline and use Surfer's Content Editor for optimization. Include authority links to credible sources.

Content Structure and Formatting

• For transactional posts, use formats like list articles, product reviews, and comparison posts.
• For informational posts, structure content to educate and inform.
• Create an Outline
  • Research Top Articles.  Use tools like ChatGPT to create a sample comprehensive outline, combining elements from multiple top articles, and include FAQs from Google’s "People Also Asked" section.
• Include key elements such as article headlines, intros, headings, bullet points, images, and calls to action.
• Format content to be easily readable and skimmable, accommodating users who skim rather than read in-depth.
  • Ensure posts are scannable, readable, and navigable.
  • Use short paragraphs, break up text with visuals, format headlines appropriately, and write at a reading level appropriate to your target audience.
• Incorporate personal insights and unique takes to make content stand out.
• Don't assume the reader knows, write as if reader doesn't know what the problem is. Start with why (without the why, the how is irrelevant). 
  • Structure: why, how, what, takeaway.
• Engaging Introductions: Immediately address the reader's query and evoke emotions.
• Reference other sources and internal and external links (more gravity and good for SEO).
• SEO: add links to other articles in your blog, can add backlinks to highly reputable sites.

Be more efficient with AI:

• Utilize AI tools such as ChatGPT to accelerate content creation.
• Ensure AI-generated content is heavily edited to appear human-written and future-proof against potential penalties.

Conclusion and Call to Action

• Aim to satisfy user queries completely, ending their search journey with your content.
• Effective Conclusions: Summarize key points and include a clear call to action.

Final Touches

• Proofreading and Editing: Use grammar tools like Grammarly and have someone else proofread.

Post-Publication

• Continuous Improvement: Monitor performance and update content as needed.
  • Continuously test and improve content based on real data and feedback.
• Stay Updated: Keep up with changes in Google’s algorithms.
• Continuously refine and test content strategies to discover what works best for your niche.

Sources:

https://www.youtube.com/watch?v=uly9Bp0ayjs

https://www.youtube.com/watch?v=HoT9naGLgNk